Atlantic Recovery Center is an out-patient treatment center located in the Fort Lauderdale area of southern Florida. Looking for a contemporary and non-clinical identity, I helped ARC develop from just a name to a fully realized brand. We opted to steer clear from typical blues and greens used in similar market spaces, landing on an organic, purple watercolor mark that rotates on a center point to offer several variations of the logo across materials and uses.

Branding Document
Marketing Brochure