Bluegreen Getaways is a travel company that "bundles" vacations across several groups of people to keep costs down (read: timeshares). At the time Bluegreen was competing with online giants like Expedia, Priceline, etc., and they definitely needed to increase their online presence to draw in potential travelers. VML was tasked to completely overhaul the site, with a large focus on "get them to book now!" urgency, without being too aggressive.

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