Polka Dot Events is a New York City-based wedding planning firm specializing in Month-Of Wedding Coordination. I was tasked to revamp and streamline the identity from a few loose design elements to a full-fledged branding toolkit for the owner/proprietor, Tracey. Focusing on very expensive New York City weddings, Tracey envisioned Polka Dot taking on more of a high fashion look and feel. I paired an organic "dot" and a tall and lean serif (Didot) with a simple and understated color palette of black, white, and a dusty blue accent to achieve that look. With a branding document in hand, we were then able to lend those elements to other marketing materials.