Tribute is an online video service set to be “the most meaningful gift on Earth.” Their streamlined video editing process allows a user to assemble a “tribe” and invite them to share their thoughts, feelings and anecdotes through video snippets. After assembling the individual videos into a final “tribute” the user can send it to the intended party with chances for physical upgrades (DVD, USB, etc.) along the checkout process.
I was lucky to be involved with this project from day one. We guided the entire identity process from start to finish, providing the client with a final logotype and accompanying marks and graphics. Concurrently, the website design process was driven from a solid foundation of user experience scenarios and workflows, to the final visual design.