At VML, I worked closely with the digital team to completely overhaul and redesign the United State Olympic Committee's main (teamusa.org) and it's ancillary sites (for individual sports). In addition to that overhaul, we also launched "Raise Our Flag", which was a promotional site for Olympic fans to purchase "stitches" and build the American flag in real time (by overhead web cam at the actual manufacturer) to be carried at the opening ceremonies. The launch of both sites coincided with the USOC's takeover of Times Square, that included Olympian demos, interviews, and most flattering — having our graphics projected all over every LCD screen in Times Square.

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Raise Our Flag Promotional Site